Digital marketing is the promotion of products or services through online channels like search engines, social media, email, and websites to reach and engage with target audiences.

It helps businesses build brand awareness, reach potential customers where they spend most of their time (online), generate leads, and boost sales more cost-effectively than traditional marketing.

Typical services include SEO, social media marketing, content creation, paid advertising (Google Ads, Facebook Ads), email marketing, and analytics reporting.

It depends on the strategy. Paid ads can show results quickly (days or weeks), while organic strategies like SEO and content marketing may take 3–6 months to show strong impact.

Pricing varies depending on business goals, target audience, and chosen strategies. Budgets can range from a few hundred to several thousand dollars per month.

Performance is tracked through key metrics such as website traffic, conversion rates, ROI, lead generation, and engagement levels on campaigns.